Every B2B organisation is standing on a growing mountain of data—transaction logs, support tickets, proposal repositories, website telemetry, contract metadata, meeting transcripts, competitive intelligence, and third-party market signals.

Across Africa’s fast-formalising B2B eCommerce landscape—from industrial distributors in Johannesburg to agri-input marketplaces in Nairobi—buyers and sellers are being asked to prove not just the price and quality of what they trade, but also the sustainability of how it is sourced, made, moved, and used.